In case you haven’t heard, there’s an election going on in the Boston area—and you’ve never seen one like this. Four of the most notable acts in the local music scene, sharing a bill at T.T. the Bear’s Place in Cambridge approached Killer Suit to produce a series of spoof campaign ads to promote this lineup of heavy hitters. But aside from just being notable showmen, they’re pretty hands-on within the music community as well.
In addition to his Brendan Boogie and the Best Intentions, Brendan Boogie hosts the largely successful Cover-Up series at the Lizard Lounge. Mike Epstein of The Motion Sick also created Launch Over, a music licensing, publishing, and consulting organization with his wife Sophia Cacciola of Do Not Forsake Me, Oh My Darling. Leo Blais fast became a well-known name, with an ad from none other than the Northeast nectar that is Dunkin Donuts, which uses his song “Show Me Love.” And Tad Mckitterick of Sidewalk Driver? Well, him you just need to see. If there was any doubt that the glittery showmanship of power pop and metal were things of the past, he will vanquish that idea the minute he walks in the room.
The idea: run a full suite of campaign ads throwing the spotlight, for better or worse, on these frontmen. And without giving too much away, we kept all the twists and turns of a tough election cycle in mind when storyboarding the videos. Shot largely in Davis Square, the vignettes use the distinctive neighborhoods and people of Somerville as their setting.
Filmed on a single day, the production notably coincided with the start of the now infamous “Aquapolypse,” when a water main broke in Weston, MA. At wrap, we knew we had some pricelessly humorous material, and were laughing too much to care about how much water we’d need to boil when we got home–comedy has a way of doing that.
GdB
The Rock Primary event will take place at T.T. the Bear’s Place on 7/16/2010.
You can watch all episodes of The Rock Primary campaign series here.
